S corrosion appeared on the market and Kinect Move and products dedicated to (because the games do not dare to call it) for fresh blood ... . consumers asked myself some questions. Terrified pumping hajsu by publishers, producers in the above. I am apprehensive projects will look like the gaming market in 2-3 years. Both Sony and Microsoft pozazdrościło success of the Nintendo Wii but we already know not from today. An apocalyptic vision of the world of electronic entertainment? I fear that it will be hard times for hardcore gamers. For many years the gaming market has been severely judged by the players. Players who have extensive experience and hundreds of completed games. For many years, it is they who have commented, in assessing the game in every possible aspect of the package by the gameplay, graphics, sound, story, realism, miodność, the color of the menu interface. It was the voice of the community, fans, psychofanów, players. What is certainly read by producers. Konami of his time on the occasion used the promotion of PES2009 slogan "We heard the voices of fans, we've made this game with you." Beautiful, sweet and a paradise on earth. Over time, marketing research has shown that the player was a new species. It is no longer a teenager who runs home from school, throwing satchel and fires a jacket even if the computer console and sows up saliva trickling down to him as if he saw roznegliżowaną Jessica Alba. This is a new better mature, well-earning consumers who used to be there playing Hero in something but generally he was interested in playing with a cheat because why bother and think if the game has to be simple and fun like movies with Stenka. Here CASUAL GAMER. Internet says clearly:
Casual Gamers - these are players who are playing computer games mainly for fun and relaxation. Do not spend too much time on the game, they play in your free time in a game whose rules are easy to assimilate.
At the moment we can say that the world is as many players as the FB account because every game in Farmwille, Mafia Wars and hundreds of other games on the site. It was outstanding specialists to come to conclusions that these are the PLAYERS, indiscriminately, inexperienced, łykający all players as young pelicans. It was a signal that producers of the game arrived after pudełkowymi $ 30 for this segment.
Do producers enjoy casual phenomenon?
remember that once a new game it was a celebration and even a rite that lasts longer than 2 nights. Now easily seen that most of the games can go on is the hardest level in 2 evenings. At the simplest level, the game is slap in the face of difficulty for each player a random chimpanzee mastered that game in a few hours. It is a signal to producers. Let's twice as many such games. After a casual who bought the PS3 mainly there to watch at home on the blue-Avatar ray'u will such a game impressed. I would buy without hesitation:
- the game is easy
- played in a similar
- saw an ad
- Color
- short
- does not require involvement
Casual for producers is the Golden Played for Marketers revelation and for the advertising industry to a new greenfield land.
Is it casual player?
ideal consumer pattern. This can earn even galloping piracy. But the consumer will not marudził the forums. He got what he got, paid, buy the next game as simple as a globe in the fourth grade. Amendment is not interested in casual games, for what. Multi-mode - not what to be involved. Buys, eats, wysra, hungry, buys, eats, wysra, hungry, buy it. Do not talk of these players are just consumers. as well as users and Facebook users can stop talking and just go ahead to operate the community dates - target consumer, customer, recipient.
Kinekcie The Move or evenings with friends over wine and cheese board become so happy because I can fire up and say 'look what I have grazing - programs in the bowling. " Everyone will be delighted because the mastery of the game is 5 minutes. It's easy to be nice looking console. I like it.
Are casual games will have an impact on the market and games for hardocorwych players?
Yes, let's say it straight myself. Now the game will be simple, naive, short, underdeveloped. Marketer will tell you - the game will now be available and userfrendly. And I say - Galloping marketing and charging money in casual games playable kill the development of an ambitious production for what to invest in the game that fans who buy, say, 10% of the market players (including casual blessed) when you can produce a game designed for fans of games on vulgar facebook? What will happen to tutułami the "story". This is the same game that will evolve towards new players. Why? hardocre and so I bought because of the attachment to the series, brand, manufacturer, etc., and because the game is casual, "and userfrendly available" for the support or Kincta Move. Example do not have to look far for Call of Duty 4 - Moder Warfare was a milestone when it comes to FPS on consoles, further views are just changing the packaging, the same engine and business is booming. In the meantime Mark COD has appreciated by now that they put a blank disc in the box and even as to the date of release was broken a new sales record. Do you expect that a breakthrough? so prices will be the breakthrough ps1, ps2 and games the Allego. Because I bet that the sheer volume of production causalowych not only me I want to do the so-called "back to the roots.
Who will it loses and who gains?
will lose for sure brand shops because most publishers will beat money in siecówki, where he is known for games such as pay for the corn. A customer came as I buy it anyway. The casual market development, and production of such games will grow from strength to strength to allow exchange of gaming sites (which as we know, publishers and producers can not tolerate as piratctawa). The boxed games will be at once more micropayments. And with options that each game will offer support and Kinecta Move to another 100 000 copies sold for more. Will the real players in the profit? and whether tirówce revolves interest in the rain? Player games that you respect and who have for sentiment, and gave them to 10/10 - will come back to me.
ELECTRONIC ENTERTAINMENT WORLD I LOVE YOU!
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