few days ago I took part in the interesting promoting the new IKEA catalog, 2011. Marketing efforts were directed, inter alia, the group bloggers who write on topics related to the broad field of design. I was asked to photograph the object of "bear" IKEA, which is located in my apartment. The photo was used for the personalized cover of the catalog with the slogan "Welcome to IKEA." After just a few days, I got ready for the directory, in addition to size XL - 29 cm x 33.5 cm!
content directory is no different from its conventional counterpart (on-line version is available here ). I still admire great photography, inspirational interior design and above all - functional solutions, small space for which I most like IKEA.
directory structure and layout have not changed at all. And well. Why change something that is well designed, clear and readable. In the changed plus some photographs of the collections of objects. They are more moody, dark, bring a warm, almost intimate atmosphere. 
As for range, there is little news. While on the one hand it is good news. IKEA furniture system based on modularity, after all, still maintaining the standard forms and dimensions. This allows you free rein to your imagination and change the style of the interior through the exchange of several elements such as: sofa upholstery, front kitchen cabinets, lampshades, etc. .. The possibilities are many. 
course as a designer, I still can not understand why he resigned from the company classic and well identification Futury chain for Verdana - typeface designed for electronic media. It was about a year ago out loud at many blogs devoted to typography and graphic design. Anyway, the new directory and its contents are holding level. Many people will find there an interesting solution to your home.
