Tuesday, September 21, 2010

Brent Everett On The School

new model of "Przekrój" today!

I have not seen, but from now on newsstands weekly section in the new layout. Changing the layout is one of the points on 3-year strategy for the owner of the weekly, Gregory Hajdarowicz. The aim is to be a drastic increase in sales.

tokfm.pl reports:
"cross" starts today with a new mock-up. A little refreshed, a little returning to the tradition, some reaching toward the media. The next step of development is to be based Portal Przekrój "and the media of film, showing, for example, animated graphics and movies.
more information: here

[Edit]
After reviewing the measures, we regret to say that this magazine is on the visually inclined plane. Blowing boredom. Longer articles usually opens an interesting and a good illustration - in my opinion, the only plus current Przekrój. Another part is the wall Solid text. Terrible cut in the headlines, lettering lopsided, almost comic. To make matters worse, I just read about a 26.8 percent drop in sales .* (year on year) - which represents the biggest drop among the Polish weeklies opinion. In the same period, the majority of weeklies has expanded.

author of the new robes is Marek Knap .

* Source: Rzeczpospolita, 21.XI.2010.

Sunday, August 29, 2010

Immigration Affidavit Of Good Moral Character

to IKEA! Network Europe

few days ago I took part in the interesting promoting the new IKEA catalog, 2011. Marketing efforts were directed, inter alia, the group bloggers who write on topics related to the broad field of design. I was asked to photograph the object of "bear" IKEA, which is located in my apartment. The photo was used for the personalized cover of the catalog with the slogan "Welcome to IKEA."

After just a few days, I got ready for the directory, in addition to size XL - 29 cm x 33.5 cm!

content directory is no different from its conventional counterpart (on-line version is available here ). I still admire great photography, inspirational interior design and above all - functional solutions, small space for which I most like IKEA.

directory structure and layout have not changed at all. And well. Why change something that is well designed, clear and readable. In the changed plus some photographs of the collections of objects. They are more moody, dark, bring a warm, almost intimate atmosphere.

As for range, there is little news. While on the one hand it is good news. IKEA furniture system based on modularity, after all, still maintaining the standard forms and dimensions. This allows you free rein to your imagination and change the style of the interior through the exchange of several elements such as: sofa upholstery, front kitchen cabinets, lampshades, etc. .. The possibilities are many.

course as a designer, I still can not understand why he resigned from the company classic and well identification Futury chain for Verdana - typeface designed for electronic media. It was about a year ago out loud at many blogs devoted to typography and graphic design.

Anyway, the new directory and its contents are holding level. Many people will find there an interesting solution to your home.